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Marmite NOT Banned in Denmark

May 25, 2011

…it’s just a misunderstanding, or perhaps a PR stunt?

crazy marmite

Danes Delight!

Whilst all the news still appears to be on the outlawed Marmite in Denmark, Brand Republic were first to present a different, perhaps less sexy sounding story. Here it is (all content from Brand Republic).

Danish govt says Marmite not banned By John Reynolds

Marketing today (25 May) reported the Unilever-owned savoury spread had been banned in Denmark because of a bizarre law introduced in 2004.

In response to the press reports, Danish government officials hurried out a press release. It said: “Neither Marmite, nor Vegemite and similar products, have been banned by the Danish Food and Veterinary Administration.”

According to a government spokesperson, the confusion arose after a retailer called Abigails in the Danish town of Aalborg, which sells British products, was found to be selling Marmite without a licence.

Danish law states that foods supplemented with vitamins, minerals or other substances, cannot be marketed in Denmark unless approved by the country’s food authorities. Other products have succesfully appllied for such an approval.

It is understood that officials were unaware that Marmite was being sold in the store and that the product has now been taken off its shelves.

It is unclear if Marmite is widely sold elsewhere in Denmark.

Danish officials said they had not received an application for marketing Marmite in Denmark from Unilever.

Unilever said it was looking into the issue, but it is unclear if the company has applied for approval in the country.

Instead, it pointed out that Danish fans could buy the brand from its UK website.

Unilever said: “We are sad to hear reports that our devoted fans may not be able to purchase Marmite in Denmark. We’re looking into way to ensure our Marmite lovers will not be left without their beloved spread.”

*ENDS*

Now I’m even more confused to be honest, although I was reliably informed by BBC News this morning that the official spokes person is ‘out of office’ until tomorrow, so I shall be tuning in first thing in anticipation!

Today the reprinter of this post ate:

08.50 Toast and Marmite (had it on the mind for some reason)
13.00 Noodles
16.10 Twix
19.20 Filled pasta with ‘all the herbs’* sauce.
19.40 Skinny Cow Ice Cream

*all the herb sauce will be featured in tomorrow’s post.

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2 Comments leave one →
  1. August 28, 2011 12:41 am

    I enjoy checking in daily to see your musings. I have your page bookmarked on my daily read list!

  2. August 30, 2011 7:48 pm

    fantastic

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