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Dear Haribo,

August 31, 2011

You may notice that One Chicken Nugget have previously been big fans of Haribo, with the gummy sweets achieving a spot in the iconic cloud of our 25 most eaten foods of 2011. Today that changed when I was in Tesco about to purchase a bag of your Haribo Super Mix. Then I remembered the current super terrible television advert you are running and decided to buy a cookie instead. So awful is the current advert that in a Youtube poll of 601 people, a massive 495 (83%) people dislike it.

I said it to Go Compare and I’ll say it to you, creating an annoying advert is a poor, uncreative method of standing out from the crowd. The advert is memorable yes, but you have to ask yourselves this; is memorable good enough when the memory is negative connotations with the brand?

Until further notice I am officially boycotting Haribo.

Eaten Today:

07.10 Special K
11.00 Banana
13.30 Chicken, Crispy Bacon, Avacado, Sun Dried Tomato and Olive Salad with Crusty Bread
15.50 Apple, Mini Chomp
18.05 Cookie
20.10 Salt and Pepper Bread, Quiche, Salad, Mini Sausage Roll, Vietnamese Shortbread Biscuit, Carrot Cake Slice.

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